Is your website mobile friendly

Your Website better be Mobile Friendly or else What will the fall out be if you don’t have a mobile friendly site yet? Google started, some months ago, adding a “mobile friendly” tag to it’s mobile search results. Since then the internet has been a buzz as to what it means and what’s next. Google made it clear in this article from February it intends to use “moblie-friendliness as a ranking factor” and it “will have a significant impact in your search results”. So what does google mean by significant? How will this impact your search results? Is your site Mobile Friendly? Regardless of the effects you need to know if you will be affected by these changes. Here is a simple test to see if your results will be penalized, use your smartphone and do a Google search for your website. In this example we used W5Designs (shameless plug). You can see that in beginning of the meta description, that’s highlighted yellow, there is the Google tag “Mobile-Friendly”. This tell us that Google sees your site a mobile optimized site. You can also put the website into Googles Mobile-Friendly test here. If your site passes this test, you will see this result.  If you site does not pass, you will see this result. It will be followed by the issues that the test found. If you pass this test, your site either has a mobile version that google approves of or your site is responsive and that pleases Google. Now if you did not pass the test, is all lost? My site failed the “Mobile-friendly” test now what? The perfect solution in Google’s eyes is to bite the bullet and optimize your site for mobile. They have even been as kind as to dedicate an entire website to helping you get where you need to be in their eyes. That is the most extreme choice you have, it’s also the most costly, lets face it you will need to do this eventually so if this is not what you do right now you should be talking to your developer about what it will take to get you there soon. The next logical thing for you to do is find out how much of your traffic comes from mobile devices. Take a look at your Google Analytics account. Audience > Mobile > Overview This will tell you what devices your users are coming from, giving you some serious information to help you make your next decisions. Can you get an idea of what the effects will be? While Google does not come right out and tell you how intense the effects are, you can in fact get a general idea of the outcome. If you are interested in the gritty details and number crunching take a look at this article from Bryson Meunier. Here’s the nuts and bolts of the penalty. If you have a lot of search traffic coming in from mobile devices you will suffer. Get your self in gear and develop a mobile friendly site.  ...

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Local Search

Local Seo Get Found Locally SEO or Search Engine Optimization is the art of being found online. It’s you goal as a business owner to get your business found at the top of the search listings. Business owners put forth a lot of time and effort in getting ranked high but are you being found by your local demographic? Local SEO is just as important as your overall SEO, there are different techniques and practices that need to be followed to be found locally that are not covered in traditional SEO development. Below are some of those practices. Is your business following them? Create a Strategy Are you doing anything to be googled locally. Set up a strategy for getting found. Get moving along the major social networks: Twitter, Facebook and definitely Google Plus. Create Content, OFTEN Now that you have those networks in place and working for you, benefit from them. Get posting information that pertains to what your clients will benefit from. If you are a restaurant, get your weekly specials up weekly. If you are a retail shop, post coupons or upcoming sales regularly. Blog about it, write some fresh content that compels your audience, create a sense of history or storylines. Get the audience feeling connected. Then, automate those blogs to post across your social media platforms. Testimonials and reviews These are both a big part of your user’s experience. You should be actively seeking these from your clients. They give a feeling of proof and show that you are a business that people want to patronize. Localize your content so it sings to your audience Do you mention your location in your website or better yet is your contact information available on all pages? Use terms that your fellow locals are familiar with, slang words that people in that area would know, people search for things the same way they speak, take advantage of that. Get Responsive already Optimize the viewing on handheld devices. Give the pertinent information right at the top of the site. Links that they need maps to your location and your contact information should also be easily accessible. If this means a website redesign, then do it. Get a Local SEO Audit Have a professional audit your local SEO presence. They can get your local SEO where it needs to be or possibly guide you down the path of local perfection. Contact us and let’s get started. We are W5 Designs We are Local SEO Let us help you get found. Contact W5 Designs Now  ...

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SOS Entertainment DJs

SOS Entertainment DJ’s came to us with a few needs. To start, they needed a web friendly site that offered a good user experience.  One concern that they shared with us is that there is another SOS Entertainment company in California. Since this SOS Entertainment DJ service is from Upstate NY, they wanted to make sure people got the right DJ.  We achieved this by ensuring that the home page (and other pages) clearly states “Upstate NY” so that users immediately know they’re in the right place.  W5 went to work creating a friendly responsive site that looks great on computers, tablets and phones. W5 also did a work up on their SEO and local search too, helping them be found by the right people. SOS also needs other promotional items on a regular basis.  They often work in venues that use flyers and brochures for promotions and events; we were able to answer those needs to by producing flyers and brochures for...

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Business Management Group

Business Management Group has an interesting business! They specialize in helping other businesses get utility and energy tax refunds that they didn’t know existed. BMG site looked outdated  and needed to display what they had to offer to their potential clients. After spending some time getting to know BMG, W5 came up with a responsive site to help users find their way around on the BMG web site on desktops as well on mobile devices. Like other businesses we work with, BMG needed some additional marketing materials.  We were able to create some brochures and business cards that coordinated with the style and feel of their new web site. Our services didn’t end there!  W5 created some e-mail marketing templates to enable them to easily launch their e-mail campaigns.  Along with the e-mail templates, W5 created some digital and print graphics for BMG’s business...

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Erik Michael Band

The Erik Michael Band (EMB) is a Christian Worship band in Upstate NY. They came to W5 after landing a new record deal and needed to be ready for the release of their first EP “ALL OF ME”. Erik came to us and said, “Here are all the things that I want to do, but I want W5 to have creative freedom”. With that order,  W5 created them a responsive site that that is simple to navigate and manage. Their site demonstrates all types of media – video, audio clips, photos and they have even added an e-commerce store since the site’s original...

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