The 5 Habits for Social-Media Success

The other week, I read an article entitled, “The 5 Habits for Social-Media Success.” I thought it had some good advice worth sharing with our readers.  The first tip was to have a morning planning session.  This is your time to energize and reflect on the day ahead.  You can do this by working out, enjoying nature, or practicing mediation or yoga.  Social media is such a major part of our day-to-day lives that we don’t stop to take a minute to reflect.  This is definitely a tip I try to incorporate in my life every day and I think this tip is particularly helpful.  The second tip is to use your resources.  This can mean scheduling your social media posts ahead of time.  There are plenty of social media management websites and a great one is Hootsuite.   This enables you to provide fresh content even when you’re not at your computer. The third tip was the tip that I thought was the most useful and important to remember.  That tip was to “unplug,” meaning you don’t have to provide your followers with constant updates about what you’re up to.  Live in the moment and enjoy what you’re doing rather than finding the perfect filter on Instagram or writing a pithy tweet.  From a creative perspective, unplugging allows your mind a break so that you can come up with even better content to post on your accounts.  If you take any of the advice from this post, make sure it is to unplug.  The fourth tip is to create an engaging content strategy.  The author states that by changing up your content, your viewers will be excited to see what you plan to post next.  Make sure to engage and interact with your audience to get a conversation going. You should create a “visual feast” so that your viewers see something new on each of your social media accounts.  Don’t post the same things on all your accounts. The final tip was to work with a team you trust.  I was pleasantly surprised when I saw this tip because a lot of people post without asking others for ideas.  The author suggests having a harmonious team will offer a fresh perspective and a supportive environment.  I thought these tips provided a unique perspective into the world of social media.  A tip I would add to this list would be to always use your authentic voice when posting content.  You want your posts to be consistent with your brand and image.  It also makes your posts seem genuine rather than forced.  Your audience will appreciate the authentic version of you and it will lead to like-minded followers.  A final piece of advice is to make sure to use these tips daily or weekly because social media is constantly evolving and you must also evolve to keep up....

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The Secrets Behind Social Media Today

I recently attended “The Secrets Behind Social Media Today,” a webinar hosted by HubSpot. I listened to experts from Facebook, Twitter, and LinkedIn discuss ways to make your social media presence the best it can be.  I picked up some great and easy to follow advice that I want to share with you today. One of the most important aspects of an awesome social media account is to have a strong bio.  You should have a profile picture and a cover photo that clearly showcases your company, contact information, and a short description on what your brand is about.  This sets a first impression for your audience and allows you to establish credibility.  It is just as important that you have lots of images that relate to your brand. Most users pay close attention to images over text and it gives your company a personal touch that makes you more relatable. When it comes to content, it is important that your content is always relevant to your brand.  For example, if you are a bakery then you should be posting mouth-watering images of cupcakes and bread and not pictures of rock bands. You should always make sure you post in your authentic voice because that will attract your target audience and get you more activity on your page. The panelists also suggest you follow the 80/20 rule on content.  20% of content promotes your brand and 80% of content should be about engaging the audience and having a conversation.  This keeps your audience from feeling attacked by too many sales pitches and allows them to connect with your business.  The panelists say the absolute best way to start a conversation is through the use of hashtags.  Don’t know how to start using hashtags?  Follow big name businesses in your industry and use their hashtags and start up conversations with them.  This builds your credibility and also gets more users to check out your page.   Using hashtags and “trends” are good ways to keep users interested because it shows that you keep your content and brand current.  Develop your own hashtag for your business that’s easy to understand and give out incentives to those who use it, such as “get free merch with #WLW14!” It is also a good idea to have advertisements that target your brand and ideal audience to increase awareness.  LinkedIn benefits from using these advertisements because it gets company recruitment through its users. Facebook has a lot of success through ads on newsfeeds since that is where users spend the most time.  You can measure the success of these campaigns through testing click through rates of your users.  The panelists suggest that social media use without data is like driving with your eyes closed.  There’s no point in experimenting and trying new methods on social media if you don’t have data to measure its success.  I hope this overview of the Webinar gives you the tools you need to create an awesome social media presence! Thanks for checking this out!  ...

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Intern Introduction

Hello all!  My name is Kelly Witowsky and I’m W5’s new Social Media Campaign Developer Intern!  I’m thrilled to be a part of this team and looking forward to posting awesome new content to various social media websites.  I will also put in place a new online marketing campaign. Here is a little background information about me.  I am a recent graduate of McDaniel College in Westminster, Maryland where I majored in sociology. I developed an interest in marketing during one of my internships where I worked on email marketing.  It was then I recognized my passion for writing.  I also began crafting eye-catching content that represented clients in an engaging and articulate way.  I want to continue down this path of writing and marketing through social media and online marketing, which is how I found myself at W5. I am particularly excited about my main role to post on social media websites and keep our pages up-to-date.  Social media is a lot of fun and allows us to see what our family and friends are up to.  It is also quite beneficial to developing businesses.  According to recent statistics, “8 out of 10 internet users can be reached via social media networks and blogs” (business2community.com). Socialmediatoday.com reports that “Social marketing budgets will double over the next five years.”  In short, social media has become the number one way to reach out to potential clients and customers.  Missing this opportunity with a company’s marketing campaign would be a huge mistake.  The benefits are especially important with small companies. 87% of all small businesses say social media helps their businesses (mediabistro.com).  These numbers are too good to pass up. Facebook and Twitter pages linked to the business website is the best place to start an online presence.  Website traffic and business should increase if you are posting daily on your social media.  The social media bandwagon is an exciting place to be in the business world and there are many more tips and tricks to stay on top of it all.  Stay tuned for...

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